PROBLEM STATEMENT
The COVID pandemic had a considerable effect on Higher Education, on student social interaction and all the benefits that studying in Glasgow provides. Glasgow City Council, who govern and promote the city and all it has to offer, are looking to create a new mobile application that will highlight the cultural, friendly and vibrant opportunities Glasgow has for new students arriving in the city. The client hopes to generate excitement in the 18 – 24 age student demographic, to engage with dynamic opportunities Glasgow has to offer.
VISION
To promote student life in Glasgow, the cultural, friendly and vibrant opportunities Glasgow has for new students arriving in the city.
GOAL
An effective and engaging mobile experience for its user
Easy to search for locations near and far.
Align/be in line with the mission, values and culture of the city.
Accessible and User friendly.
Easier to navigate.
Access to Student deals/discounts/vouchers.
Recommend based on user's interest.
TARGET AUDIENCE
Ages 18 to 24 years Old Student
Male and Female Students in Glasgow
TOOL
Figma, Whimsical, ProtoPie
TIMELINE
12weeks
ROLE
UX/UI Designer
Design Brief
Client
Glasgow City Council
Glasgow City Council, who govern and promote the city and all it has to offer, are looking to create a new mobile application that will highlight the cultural, friendly and vibrant opportunities Glasgow has for new students arriving in the city.
Who and Why
The target demographic is between ages of 18-24 years old. Research showed that a high number of this demographic are mostly studying at either Undergaduate or postgraduate level fall in to this demographic. This solution will help new student settle quickly into the society and explore all they can.
Design Process
DOUBLE DIAMOND DESIGN PROCESS
Discover
The Research
COMPETITIVE ANALYSIS
Heuristics Evaluation
Whatsonglasgow
Website is too busy, a lot of content that can be sorted into different pages.
No search, sorting and filter option all through the website.
Lot of sponsored ads on the website which could confuse the users.
Limited options to navigate back to the Homepage from other pages on the websites.
Lack of a particular brand personality or language style.
Define
USER PERSONA
EMPATHY MAPPING
Point of View (POV) Statements
How Me Might question HMW
How might we create a usable app for 18-24 years to promote student life in glasgow?
Make ease to use
Make the interface engaging
Make sure the interface is familiar to the users
Make the interface trendy
How might we keep our users motivated to use the app?
Timely feedback for the users
Leaderboards/reward system to keep users engaged
Suggest student deals/discounts/vouchers
How might we help students have a memorable experience and Interaction?
Include a save/favourite option
Allow users to create accounts
Easy account creation
Allow user add their interest (Wish list)
Give users freedom of customisation.
How might we help student to best explore the city based on their interest?
Implement easy to use map with locations
Include a search option
An efficient filter and sort feature
Suggested content based on their interests
How might we attract in the target audience for the app?
Integration of social side
Seamless signup process
Free to use
Ability to book tickets for various activities and get the best deals
How might we help student keep track of their experience?
Ensure limited or no pop-up ads on the app
Having clear and concise content
Ensure design principles are strictly followed.
Feature Prioritisation (KANO Model)
SUGGESTED FEATURES
TASK FLOW AND USER FLOW
Develop
LOW FIDELITY WIREFRAME
STYLE GUIDE
UI ELEMENTS
Deliver
Clickable Prototype
I created high-fidelity prototype which I supplemented with clickability using Protopie.
HIGH FIDELITY WIREFRAME
