HAUS Boutique Hotel
HAUS is a new boutique hotel opening in Glasgow’s city centre. HAUS needs an online presence, via a website, to reach a wider target audience for promoting this new boutique hotel and its services.
ABOUT HAUS
The hotel business in Glasgow is very competitive. There are approximately 85 hotels in Glasgow city centre. HAUS are looking for a website to help generate business, increase brand recognition, and deliver strong marketing messages. In such a competitive and saturated market, HAUS needs to stand out from the crowd and offer something different to its customers, but first it needs to encourage those customers to book. When visitors enter a website, it takes only a few seconds for them to create a first impression and that first impression, in most cases, is based on what they see – the UI.
A website is the first interaction of the customer with the brand and so is crucial to the success of this new business – people are likely to engage with a company they can trust, and the website is the steppingstone towards building that relationship
Haus is within walking distance of both, Glasgow Central Train Station and Queen Street Station and a short bus journey away from Glasgow Airport making it easily accessible to all aspects that Glasgow has to offer, as well as neighbouring cities such as the capital, Edinburgh.
Goal
HAUS are looking for a website to help generate business, increase brand recognition, and deliver strong marketing messages.
Target Audience
Ages 20-35
Male and female
Professionals/tourists who enjoy travel
Task
Design and implement a UI design system for the HAUS website by considering the principles of good visual design and create an interactive prototype which implements this design system using industry-standard prototyping tools
User Persona
RESEARCH
Competitor Analysis
Colours
Consistent
Easy to read
Typography
San serif
PraktikaRnd
Image Style
High contrast
Transitional (Slides)
Tone of Voice
Motivating
formal
informative
Competence
Target Audience
24 - 50 years old
Male and Female
Tourist, Family, Business
Maldron Hotel Glasgow
Kimpton Blythswood Square Hotel
Colour
Consistent
Easy to read
Typography
San serif and Serif
Proxima Nova
Image Style
Good contrast
Consistent
Tone of Voice
Assertive
Formal
Traditional
Target Audience
24 - 50
Male and Female
Tourist, business, Professionals
Colours
Consistent
Easy to read
Typography
San serif and Serif
Proxima Nova, Cinzel, Montserrat, Arial, Helvetica
Image style
fair contrast
consistent
clear
Tone of Voice
Trendy
attractive
Target Audience
18 - 50
Male and Female
Tourist, professional, young adult, business
Boutique 50 Hotel
Hotel du Vin
Hotel du Vin Glasgow at One Devonshire Gardens is a luxury boutique Glasgow hotel and is something special. With an enviable reputation for service and style, we have 49 stunning bedrooms and suites, each with extremely comfy handsprung mattresses, fine Egyptian linen, deep roll top baths and plasma TVs. Customers enjoy the Restaurant One Devonshire Gardens, a relaxing bar, an intriguing cigar shack and a well-stocked and comfortable whisky room. For luxury dining, breaks away, meetings and weddings in Glasgow, One Devonshire Gardens has it all. Located in this city of culture and style, you'll find an array of museums and fabulous shopping whilst enjoying our true Scottish hospitality.
Colours
Consistent
Good Contrast
Typography
San serif and Serif
DTL Nobel, Tahoma
Image style
Good contrast
consistent
Tone of voice
Informal
Target Audience
24 - 50
Male and Female
Tourist, locals, Family
Colours
Consistent
Easy to read
Colorful
Typography
San serif
Image style
Good contrast
Tone of Voice
informal
Humerous
Target Audience
20 -55
Male and Female
Tourist, Professionals, young adult
Malmaison Glasgow
DESIGN PROCESS
MOODBOARD
From my design inception I kept thinking of unique but luxury style of hotel so as to be able to reach the target audience but familiar calming lines of the typeface. I look at the target audience image of things interest them.
Clickable prototype
I created high-fidelity prototype which I supplemented with clickability using Figma.
